Our Work · Featured Case Study
One throne. One hundred locations. One agency behind it all.
The story of how Saint Apollonia took MINT Dentistry from a single practice to one of the largest privately owned dental companies in the world.
Client · MINT Dentistry
A brand built to own an industry.
MINT Dentistry set out to do something no one had done before — redefine what people expect when they walk into a dental office. Luxury experience. Bold brand. Unapologetic confidence.
They had the vision. Saint Apollonia had the plan. Together, we built something that changed an entire industry.
How we built an empire.
One location. Unlimited ambition.
It started with a single practice and a bold idea — that going to the dentist didn't have to feel clinical, cold, or forgettable. Dr. Field Harrison wanted to build something that felt more like a luxury experience than a medical appointment.
Saint Apollonia came in at the very beginning. We didn't inherit a brand — we built one from scratch. The name. The look. The voice. The feeling you get when you walk through the door. Every element was designed with intention, built for scale, and created to be unlike anything the dental industry had ever seen.
Thinking outside every box.
Growth at this scale doesn't happen by playing it safe. We had to be willing to take chances — to try things the dental industry had never tried, to spend where others wouldn't, and to be bold where everyone else was beige.
Not everything worked the first time perfectly. That's not failure — that's the process. We tested, we learned, we refined. And over time, we found the formulas that made MINT's marketing skyrocket. The right media mix. The right creative approach. The right message for the right market at the right moment.
We developed a scalable marketing playbook — one that could be deployed in a new market, adapted to local nuances, and still deliver consistent results every single time a new location opened its doors.
We managed everything.
Saint Apollonia didn't hand MINT a strategy deck and wish them luck. We owned every aspect of their marketing — and we mean every single aspect.
Every billboard. Every radio ad. Every television commercial. Every digital campaign. Every piece of internal marketing. Every boots-on-the-ground activation. Every dollar of media spend — negotiated, placed, tracked, and optimized.
That level of total marketing ownership — across 100+ locations, across dozens of markets, across every channel simultaneously — is what separates Saint Apollonia from any other agency.
One of the largest private dental practices in the world.
MINT Dentistry is now one of the largest privately owned dental practices in the United States, with over 100 locations and a brand that is immediately recognizable across every market it has entered.
From a single office to a national dental empire. This is what happens when the right brand, the right strategy, the right creative, and the right team come together and refuse to settle for anything less than extraordinary.
This is the Saint Apollonia standard. And we're ready to bring it to the next great brand.
What We Did
Every service. All in.
"With the right work product, we can make it grow. That's exactly what happened with MINT."
Saint Apollonia · Harry Harrison, Chairman & Co-Founder
The numbers tell the story.
MINT Dentistry didn't just grow — it redefined what growth looks like in the dental industry. This is the proof of concept. This is the Saint Apollonia playbook in action.
Visit MINT Dentistry
Experience the brand we built — over 100 locations, one consistent vision.
You Could Be Next
Ready to write your own story?
We've done it before. We know what it takes. If you're ready to scale and ready to win, let's start the conversation.